About me & contact details

Name:	John Le Fevre
Hometown:	Melbourne, Australia
Occupation:	Photo-journalist, editor, PR consultant, SEO, SEM, SNM specialist and DJ.
Email:	photo_journ@yahoo.com
Skype:	photo_journ
Yahoo! Messenger:	photo_journ
Follow me on Twitter:	http://twitter.com/photo_journ

I started working as a journalist at APNS in 1975 and completed a four-year cadetship in journalism and press photography.

In the mid 80s I worked on high technology trade press before starting my own full-service above and below the line marketing and public relations consultancy that for a decade serviced some of the biggest names in the high technology market in Australia.

At the same time I continued my journalism career, writing on topics where there was no conflict with any of the PR accounts my company was handling.

These included: engineering, construction, commodities, infrastructure, oil & gas, tourism, healthcare, transportation, human rights, developing nations’ issues, business, investigative, and general freelancing.

I have spent considerable time working in Africa and Asia and have held the position of bureau chief, editor, news editor, CoS, copy editor, and chief copy editor.

In the early 90s I established and ran a news and photo bureau in Indonesia for an international news and photo agency.

At the same time I ran a bar and nightclub and continued the DJing I had started in the early 90s. I play house, tribal, progressive house, trance, hard trance, psy trance, and hard dance. I used to regularly play in Bali and Lombok, as well as at my own club and have played on a couple of international tours with some big-name DJs.

You can download some of my mixed sets by clicking the pre-mixed trance music tag.

In 1995 I was a Walkley Award finalist for my photographic coverage of the Ebola outbreak in Zaire for The Australian.

Significant events I have covered over the years include: the 1991 election riots in Zaire; the 1994 Rwandan genocide; the 1995 Ebola outbreak in Zaire; the 1999 independence referendum in East Timor; the 2004 Asian Tsunami.

I have produced style guides for use by journalists and editors. and in the past was active on the journalists association freelance committee. I write my own text, shoot my own stills, and also shoot and edit video.

I have experience at content creation, development and management, SEO and keyword implementation, as well as in the implementation of social networking marketing (SNM) strategies designed to increase website traffic.

This blog will contain things that I find interesting wherever I am and also some older articles. Often it will be material that you won’t find easily in other places.

Many of the stories in this blog have been moved from the Telstra Australia BigBlog site where they have previously been hosted due to the ridiculous levels of censorship imposed on bloggers there by Telstra. In those instances the original post date have been set on the stories.

I hope you find the topics interesting and informative.

Backlinks and pingbacks are welcome from other sites.

I hold the copyright to all material in this blog (unless copyrighted material has been sourced from other copyright holders). Articles and some photos are available for purchase.